Inverted Funnel Marketing

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Inverted funnel marketing.

Our managing director and ceo at meclabs flint mcglaughlin has instilled in our company a customer. How to optimize your sales and marketing funnel in 5 steps. What many marketers don t realize though is that their customers are not falling into the funnel they are falling out. The inverted funnel and value proposition derivatives.

The layered pyramid diagram design of an inverted funnel could be used for a range of business and marketing presentations. The data under count e21 e27 on the right is the count of people at each stage in the funnel. The atlanta marketing technology community has been buzzing lately with talk about the recent flipmyfunnel event hosted by terminus. For example communication levels management or monitoring hierarchy sales processes and more.

It is an interesting concept and got us thinking about how exactly the hyped up flipped funnel fits in with a traditional sales funnel. Therefore it is an ideal slide set for sales and marketing topics. The stacked bar chart needs two sets of data to create an excel funnel chart. In order to focus on the funnel itself i made the simplifying assumption that the company s new arr target was constant each quarter.

However the typical marketing funnel is a flawed analogy because in reality gravity is working against you. As the leading voice resource and network of the marketing research and data analytics community the insights association helps its members create competitive advantage. The initial stacked bar chart used for the funnel starts as an inverted funnel with visible spacer bars. The inverted funnel star tree free powerpoint template contains 5 slides of modern pyramid style diagram.

The topmost phase displays desire outcome i e. The inverted funnel powerpoint diagram is an ideal presentation tool to demonstrate sales conversion data. The inverted funnel and value proposition derivatives the conversion sequence heuristic enables the marketers to achieve their task of driving people through the funnel. The traditional metaphor for sales is the funnel but today a better metaphor is the flywheel the actual flywheel was used by james watt over 200 years ago in his.

In part i of this three part series i introduced the idea of an inverted funnel whereby marketing can derive a required demand generation budget using the sales target and historical conversion rates. The star tree powerpoint could be used to describe funnel filtering and lead generation concepts.